Fun Things I’ve Learned by Working for a Dating Company

Because I can’t spend any more time with Aquinas, Augustine and/or Adorno, I’m going to tell you about some other man(ish)-research in my life: Wink’d.

I’ve been doing the marketing and PR for Wink’d Ltd, a London-based online/offline dating platform. As a result, I’ve learned all about dating.

Here are some of the more entertaining facts:

No one knows what to order on the first date: I blogged about this topic for Wink’d. Thanks to Google/Wordpress, I can see the search terms that send people to the blog. The most reoccurring ones? “What to drink on the first date,” “What to order on first date,” “First date drinks,” “berr (…yes.) on first date.” Slightly unrelated, but also amusing? “What does it mean when girls do that thing where they wink then walk away.” Hmm, yes. I’ve wondered that too.

The average UK male: has sex two times a week for 3.1 minutes each time. …Yes. I know.

More attractive woman + less attractive man = doomed relationship: Research has proven it. Who studies these things?!

The most popular (researched) date is: Cooking. Unfortunately, that’s something rather difficult for Cambridge students. We’ve got two hobs, a closet and a bucket for a kitchen. Try cooking in that.  “Today, my darling, I have again made us TOAST. On a BUCKET.”

Facebook is changing the way we define relationships: Gershon, in “Breakup 2.0,” wrote about this. Apparently Facebook and the internet is changing how us sassy souls engage in romance. We define it in entirely new, extremely social ways. Everyone can see when we get together with someone. Folks can also see when we breakup. Drama, non?

People who use Twitter have shorter relationships: Not sure this is an accurate statistic (as in, I disagree), but interesting nonetheless:

There’s a chance at love for all of us: A 90-year-old and 100-year-old man and woman just married each other, making them the oldest couple to get married. Awww.

English folks don’t like to be touched:  It’s scientifically proven. The French, apparently, are more comfortable with it. And the ‘mericans? We’re very, very focused on being politically correct.

So those are just some of the things I’ve learned as part of market research. Fun things. Fun facts. Now I’m back to my fun revision, where the most engaging of critical/cranky/caustic men wait for me…

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